In collaboration with 100% Voetbal, we organized a big FIFA 18 tournament across all of the Netherlands. In nearly all 100% Voetbal stores, FIFA 18 was played this autumn break. In a tournament format, 2 vs. 2. In every store, sixteen teams battled against each other. They did this in the store, where a small gaming area was built. The winners qualified for the finals in the PSV stadium.

But there were more winners! In every store, a 100% Voetbal gift voucher was put up for raffle. And, of course, they played on the PlayStation 4s and TVs of WePlay Esports, guided by our enthusiastic event managers.

The 100% Voetbal FIFA 18 Cup was in collaboration between 100% Voetbal and WePlay Esports.

We organized an activation for Adidas in the Intersport Twinsport Den Haag.

Saturday, October 28 was the day. The battle for the golden controller commenced in the Intersport Twinsport Den Haag. Who remains unbeaten the longest? It was Mehdi who, under the commentary of Youtuber FC Roellie, possessed the controller for 181 minutes, without conceding one goal. In the meanwhile, a DJ brought in a lively atmosphere, while customers of Intersport could try new ‘skill games’ while wearing Adidas shoes.

Goal of the day: Activate Adidas during the opening of the Intersports Twinsport in Den Haag. WePlay Esports created an Adidas branded FIFA 18 area and took care of the guidance. It was a big success. And partially because FC Roellie had announced the activation through his YouTube channel (250K subscribers) and was present on site (this is how you reach the milennial nowadays), there was a lot of traffic in the store.

Curious as to what we can do you? We would like to help think when it comes to branding and activations. We would love to employ our network of commercial parties and influencers in order to help you!

The activation in the Intersport Twinsport Den Haagwas a collaboration between Adidasand WePlay Esports.

In collaboration with de Genkies, the kids club of KRC Genk, we organized the Genkies FIFA Cup. They have their own editors, who created an aftermovie for the tournament. The movie perfectly captures why a FIFA tournament is so much fun and what the difference is between a FIFA tournament on the pitch and a FIFA tournament on the PlayStation.