Het WePlay Esports team

At the opening of the new flagshipstore of the Intersport in Den Haag, Adidas wanted to make themselves known. It was important that many young people came to the store with affinity for football. There, the new Adidas shoes could be tested in an arena, designed by Intersport. Together with, and for, Adidas we designed a cool gaming corner where the ‘battle for the golden controller’ was fought in FIFA. The three hundred participants played with the Adidas team, enjoyed the playing DJ and met influencer FC Roelie. We designed a floor sticker and took care of the socials in the run-up to the activation. Pushed by the channel of FC Roelie and with the support of the PR-bureau of Adidas themselves, about five hundred curious young people tested the new Adidas shoes, guided by our enthusiastic event managers.