We went to work immediately, because with 21 days on the clock, we had to take action straight away. Luckily, doing is in our DNA. We put the personalized registration page online en Honor started attracting participants through a prize competition. Simultaneously, in creative mode, we designed a unique Fortnite map in the ‘look and feel’ of Honor. The game concept on site was great in its simplicity: a deathmatch of ten minutes, supervised by our event managers. Time ticked away on the big screens, on which the participants could also see the leaderboard so far. And naturally, we decorated the space beautifully. Because Gamemeneer also joined the event, it became an unforgettable day for the forty attending participants. Mission successful: the partnership between Honor and Fortnite couldn’t have been expressed more explicitly.